STAND UP AND STAND OUT
We are thrilled to welcome Janelle Gerrard who has been immersed in branding, marketing and graphic design for the past 30+ years. Before launching into life as a small business owner, she worked for leading international advertising as well as with high-end design studios. Today she loves working with forward thinking small businesses and individuals. Her business Stand Out Brand has a 360 degree approach to business and personal brand. She is a certified advisor for US brand system that provides analysis on what makes you stand out from your competitors. If you don’t know what makes you different she can work that out for you.
This thing called brand is of huge importance not just for business but for individuals as well. We live in an age of distraction, sameness and competition. Having a clear and unique personal brand can make an enormous difference to your business and career success. Unfortunately many people struggle to describe what makes them unique. Plus, it is common for Australians to be a little too humble for fear of appearing like you are bragging.
There is a misconception that expertise is the most important thing but according to the Carnegie Institute of Technology. “85% of your financial success is due to personality and ability to communicate, negotiate and lead. Shockingly only 15% is due to technical knowledge.”
We all have great qualities that make us different we just need to recognise and leverage them. When you know what makes you valuable to others, you’re more authentic and confident, and more likely to make a positive impression.
Join us to get an insight into creating a lasting impression with a stand out personal brand by simply being yourself.
ATTENDEES
- Kelly Eke