If you want your business to continue to grow and thrive, you’ll need to find ways to bring in new clients.

Here are five ways you can find new clients for your business.


Set aside time for marketing

Regardless of whether you like marketing, you need to set aside time for it. It’s easy to put marketing on the back burner, but doing so makes it more challenging to bring in new customers. By setting aside a certain amount of time every week, or even every day, ideally around the same time, you’ll be more successful and consistent with your efforts.

Create marketing goals for your business, such as “posting three times on social media this week” or “writing four blog posts this month” and spend your time working towards those goals.


Ask your clients for referrals

Your satisfied clients are a fantastic source of new leads. They’re confident with your work, and they can tell their friends and colleagues about how you helped them. Get comfortable asking your satisfied clients for referrals.

Ask your clients by,

  • Face-to-face, for example, at a meeting where you’ve just given them great news or a great outcome
  • When emailing, use a pre-written template that tells your clients how much you enjoy working with them and how you want more clients like them
  • On social media, put out a general call to your happy followers to share your business with others


Join social media groups

Many social media applications enable you to join groups where you can talk to people in your communities. You can use the group to pitch your services and directly ask for leads; however, a better approach is to use the forums to highlight your expertise and educate people without the selling. People will start to look to your business when they want advice and insights and will more than likely turn to you when they need to make a purchase.


Genuinely get to know people

Sometimes the best way to obtain a new client is simply by talking to new people. Make it a habit to be curious about the people around you. Ask them questions with the objective of getting to know them personally rather than selling to them. Learn about their passions, the things they need help with and their pain points. Then assist them. Showing a genuine interest in others makes them feel valued, builds your relationship and fosters trust. From there, it’s easy for them to decide to work with you.


Form a partnership

It does not need to be a formal business partnership, but reach out to different businesses in complementary industries to propose a referral relationship where you refer relevant clients to each other. You could also agree to work together on specific projects. For example, a website developer and a graphic designer could either refer clients to each other or work on projects together that require both their skills.

Gaining new clients is vital for growing your business. By being genuine, strategic and purposeful, you can easily find new clients.

If you have any questions, feel free to Join the conversation…

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