Most businesses need a website to conduct their work, but it’s also a critical piece of the puzzle in attracting fantastic Team Members.
Here are a few things you can do to ensure your website always makes a fantastic impression so that you can appeal to quality Team Members.
Think of your website as your storefront
In today’s world, your website is the online face of your business. It may even be more important than your physical office. Potential Team Members will usually check it out first to decide if you’re a good fit for them. They will determine whether a job is worth applying for solely based on the website of the company that posted it.
Consider your social media presence, which is also essential to younger Team Members. People want to get an idea of the general feeling that your company evokes and to see if your values align with theirs. It is crucial to make the first impression count.
Check that everything works well and looks attractive. If you impress them with your online presence, especially your website, they will take the next step.
Define who you’re trying to attract
It’s challenging to show off what you have to offer if you’re not clear on exactly who you’re trying to impress. Take some time to think about your desired skill set, attitude, and qualifications. Once you’ve figured out who you’re looking for, it will be easier to decide what benefits or features they would find appealing. Make sure these are displayed on your website.
Showcase what makes you different from the rest
Put yourself in the shoes of a career hunter. When you’re searching online for an extended amount of time, businesses often start to blur together. Hence why it is crucial to make yourself stand out.
When going through mountains of resumes, you need something to catch your eye to call that person for an interview. Job-seekers are also looking for something that will make them stop and look longer.
If you have a great volunteer program, show it off. If you offer great benefits, say so. The things that make you unique will help you stand out in someone’s mind.
Show your personality
You must display your true personality on your website. If you give off the impression of a stuffy, old-fashioned office… chances are you will attract candidates that feel stuffy or old-fashioned. Additionally, if your presence is too casual, you might attract Team Members who are a little bit too casual.
The about section of your website is the best place to do this. If you “hire and fire” based on your company values, it’s a good idea to advertise what they are. This way, you can find the perfect people who also share them.
Show off your team
People want to know what their day-to-day life would look like if they worked for you. If you have a team, show them off. Be sure to include a bio and provide an insight into each person and role.
If you’re performing regular Team Member feedback surveys, see if you have any glowing testimonials to showcase in your careers section. Talented people are smart. They will find out what your team (past and present) have to say about you one way or another. So, why not show them all the great things they have to say right up front?
Use video
Having great photos on your website is essential. But why not stand out by incorporating videos? This is a memorable way to give more insight into what your business is really like. Use it to showcase your office spaces, or you can even use it for your testimonials from clients or Team Members. Feel free to get creative, but make sure to consult a professional to help you make the best first impression.
Final thoughts
The days of setting up a static website with your address and phone number no longer exist. Websites today have to be appealing, impressive, and dynamic. Fresh content is vital. If you want to attract top talent, ensure your website is always ready to give a stellar first impression.
If you have any questions, feel free to Join the conversation…